Search Engine Optimization Campaign Management Services

Canadian Search Engine Marketing no longer "implements" optimization of websites. Our expertise is in site evaluation and submission & optimization strategy development. Terry Van Horne our chief search engine strategist has been optimizing and researching SEO since 1996. He has taught web development and internet marketing classes in adult training schools in the Toronto area.

Having done search engine optimization for everything from enterprise or portal to SOHO (small office home office) sites he is uniquely equipped to work with your staff to develop a winning optimization and submission strategy for your site.

Our staff develop optimization strategies that have been proven to not only achieve top rankings, they have been proven to provide lasting results. A yardstick which is a true measure of quality search engine optimization and submission services. Because we don't follow the herd using the same techniques as most SEO consultants our results last and are seldom negatively affected by changing algorithms for SEO spam. Usually, as search engines clean the spam out of the SERPs' our sites rise.

Our optimization and search engine submission services provide the foundation for successful optimization and website announcing campaigns.

We begin by evaluating the site and link architecture. We are analyzing the visibility of the site and optimization levels of HTML elements. Visibility is just a fancy term for "we use a spider to see what a search engine sees as it indexes your website". Once we have done the initial analysis your staff will be provided with reports and instruction for implementing the optimization and submission strategy.

Next our search engine marketing technology is used to analyze optimization levels of HTML and page properties of competitors and your site, provide research tools for submission and keywords strategy, monitor rankings and track search engine submissions for indexing and directory sites.

The Campaign Management tools provide tracking and management of submissions and link development campaigns. This guarantees you will always have this data. The Campaign Management Tools include:

• Site indexing explained above

• Sitemap generator (not dynamic)

• Keywords Research and traffic trending tools using Overture Inventory

• Submission Tracking to be sure links in directories and minor search engines are being maintained, paid placement tool tracks renewal dates and provides a submission budget report for paid listings and Inclusion programs

• Sitemap generator (not dynamic)

• Reciprocal Link Manager and maintenance checker

• Links page generator (not dynamic)

It's all maintained and tracked through our remote reporting software and campaign management tools. These tools are licensed to SeoPros for use ongoing  monitoring of the quality of campaigns provided by the SEO consultants in its directory.